Out of hundreds of marketing tools that are currently available in the market, CDs and DVDs are the only one that consistently deliver the four magic words every marketer wants to hear:

"Proven Greater Response Rates"

And there's more: disc-based marketing is more cost effective than print media in most cases. And it's a fact!! If you want better results for your marketing dollar, the numbers add up for CDs and DVDs:

•7%. CDs and DVDs deliver an average response rate of 7%, as compared to just 1/2-2% for direct mail.

•19%. When your target group requests to receive your CD or DVD, conversion rates shot up to 19%.

 •10-40% cost effectiveness in duplication and postage, producing and distributing a CD or DVD as compared with print media such as catalogue.

•50-60%. Disc-based marketing boosts high recall rate of your message 50-60% over print.

•95%. Technology barriers have shattered. Nearly all people in non-consumer locations can view and interact with a CD; most can now view DVDs.